December 2013 Auction Ends Tuesday, December 17th, 5pm Pacific
This lot is closed for bidding. Bidding ended on 12/17/2013
Darryl F. Zanuck personally owned book of 20th Century Fox sales training materials. Printed materials from the British Division are dated 1951 and are headed, "The Profit Packed Product / Sales Drive / 18 Weeks…" Timely advice bolsters the studio's sales force, who were undoubtedly daunted by the advent of television, "…if you build up the word of mouth for the greatest entertainment medium of them all - the cinema…there's nothing to be afraid of…The motion picture will always remain the greatest medium of mass entertainment…" Materials mention "On The Riviera", "Bird of Paradise" and other classics. Accompanied by Zanuck's personal green and black bookplate. Custom bound in black flexible covers with Zanuck's name lettered in gilt on the front. Measures 8.5" x 13". Minor cocking to spine, wear to spine ends and creasing to upper right of the front cover, else near fine. Chipping to bookplate corners, else near fine.
Darryl F. Zanuck's Own Sales Training Materials for 20th Century Fox From 1951, as Movies Face TV Competition -- "…there's nothing to be afraid of…" -- With His Bookplate
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