May 2013 Auction Ends Tuesday, May 21st, 5pm Pacific
This lot is closed for bidding. Bidding ended on 5/21/2013
Early Captain Kangaroo marketing letters, delivering good news about promotional responses from Kangaroo viewers. Three typed letters include: (1) CBS Sales Manager letter addressed to Bob Keeshan updating him on the play kits offered on Captain Kangaroo (selling 143,000 more than expected). Dated 14 January 1959, 7.25'' x 10.5''; (2) update letter from George Bond & Associates: ''...Bob, we were astounded! The mail pull [for Schwinn bicycles] was far beyond our expectations...you are a force to move more merchandise!'' From 14 January 1959, 7.25'' x 10.5''; (3) D'Arcy Advertising letter to CBS overwhelmed by the response to Gerber Baby Dolls after being featured on Captain Kangaroo. Reads in part ''...Keep Captain telecasting - it's a very important part of the Gerber advertising program...'' 2pp. dated 14 January 1958, 8.5'' x 10.75''. Near fine.
Late 1950's ''Captain Kangaroo'' Promotional Letters
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