McDonald's visionary founder Ray Croc signed first edition of his book, ''Grinding It Out'', published by Henry Regnery Company: Chicago: 1977. Inscribed, ''Ned Roberts / With Best Wishes / Ray A. Kroc'' in blue ink on the front free endpaper. Runs 201pp. Bound in terra cotta leather boards with all edges gilt, gilt lettering to spine and gilt golden arches to the front board. Measures 6.25'' x 9.25''. Pencil erasure to front free endpaper and minor abrasions to tail edge, else in fine condition.